Why On-Page SEO Is So Important
If the search engines can’t find your website, nobody will. One of the most basic elements of marketing your business on the internet is Search Engine Optimization (SEO), a set of tools that can help your web pages achieve higher search engine results. On-page SEO optimizes the internal elements of your web pages to make them easier for search engines to understand and gauge the relevancy of your content. Done successfully, on-page SEO will create stronger online exposure to visitors who you hope will share your content and convert into paying customers.

This overview is useful for understanding SEO best practices and the importance of on-page SEO to most productively generate results from your website. The purpose and focus of your website need to be clearly communicated in these four areas - domain name/URL, keywords, meta-tags, page content.

Domain Name/URL
Choosing the right domain name for your website is of key importance to your on-page SEO strategies. A good domain name should clearly convey what your website is about in just a few words or less. Successful on-page SEO also ensures that the category hierarchy of the website is expressed in the URLs. For example, http://www.example.com/cooking/breakfast-muffins clearly shows the information hierarchy - breakfast muffins as a subcategory of cooking. The hierarchy enables the search engines to conclude that the page isn’t about cooking in general but is specific to breakfast muffins. The search engine can quickly and easily conclude this from the hierarchal, keyword-rich URL, and doesn’t have to figure it out from scanning all of the page content.

It is vital that you do thorough keyword research to attract a targeted audience to your website – targeted visitors have the biggest probability of becoming paying customers. Your carefully selected keywords should then be used in your URLs, menu categories, page names, post names, and image file names. Use names for picture files that are related to your main topic and describe the image. For example, a picture of a blueberry muffin is best-called blueberrymuffin.jpg, not file02935.jpg. Blueberry muffin is a searchable keyword!

Optimizing Meta-Data
Website pages contain coding called meta-data which includes title tags, meta-descriptions, and alt-tags. Optimizing meta-tags contributes to the optimization of your website, making it more search engine friendly.

Title Tags – Title tags act as text advertisements, the results of which pop up in a web browser from an online search. Keep title tags between 4-8 words or 60-70 characters.

Meta Description – Meta descriptions are longer, also show up in web searches, and are used to entice readers to click on your site. Never duplicate one meta description for use on all of your pages.

Alt Text or Alt Tags – Alt tags are short descriptions of each image on your website. Web crawlers cannot identify images, only text so it is critical to use alt tags to optimize each image for search results.

Unique Page Content
Unique, high-quality content is necessary for two basic reasons: 1) visitors will want to read and share your content, 2) your content is food for the hungry search engine web crawlers that are looking for content to rank your pages. Be specific – the main text, titles, and descriptions on each page need to be relevant and unique and to the purpose of your website. Solid content is as specific as possible and must stay hyper-relevant.

Our success relies on our clients’ success! At RDM Solutions we’re dedicated to helping you hit your sales, revenue, and expansion goals through understanding your business. We will provide dynamic marketing solutions, and hone your message to jump-start new and recurring business - the keys to success! Visit our website or call us to chat (806) 789-9765. We look forward to it!