In today’s digital age, digital marketing is not only important for small businesses to succeed but vital. Digital marketing is the creation of online strategies to achieve the best possible results on the business side. Websites, social media, blogs, and online reviews are all ways that help you generate more leads and increase visitors and sales in a digital way. Here are some practical digital marketing tips for small businesses:
Your site is one of the most important parts, if not the most important part, of your digital marketing strategy. It is the first impression that potential clients or developers will see contacting your company, and first impressions are everything. Your website is not only the face of your company online, but it’s also a marketing brochure for your brand and services and states your company’s mission and the kinds of clients you serve.
Search Engine Optimization (SEO)
The first five results on Google receive 67% of all clicks, so it’s safe to say that SEO is crucial when it comes to digital marketing. To improve your website SEO strategy, keywords are, well, key. Make sure that your website’s page titles include the main keywords that you are targeting. When blogging, make sure keywords are peppered throughout, and write about topics that your potential customers are searching for on Google.
These days, all businesses should be using social media, regardless of how big or small. Social networking sites such as Facebook and Twitter can help you engage with your customers, increase the visibility of your brand, improve customer service, create leads, drive more website traffic, and boost your search engine rankings. Create a company page, update it with all necessary information and use it on a regular basis. Post interesting and relevant content multiple times per week and interact with your followers. Using social media is undoubtedly one of the best ways to advertise your small business in today’s digital age.
Reviews can be very helpful for SEO and your company's ability to rank above the competition. Positive or negative reviews and how you handle them can be a deciding factor for customers when it comes to their decision to contact you. Respond to every review you can, whether it be positive or negative. With positive reviews, thank the customer/reviewer for their kind words and their business. For negative reviews, apologize to the reviewer and attempt to remedy the situation to win back their business. Always be sure to conduct yourself professionally.
RDM Solutions knows our success relies on our clients’ success. That’s why we’re dedicated to understanding your business and helping you reach your sales, revenue, and expansion goals. This commitment helps us provide the right solutions to meet your digital marketing needs, make sure your message is in the right place at the right time to increase new and recurring business, and help you continue to be successful. Contact us today!