RDM Solutions
Since the conclusion of February is rapidly approaching, we have to ask you: How are your new year’s resolutions going? Were you able to keep the pledges that you made to yourself to improve your life? Or, two months into the new year, do you find yourself slowly slipping into the old habits you hoped you would break?

We promise whatever your answer is, we won’t judge you! After all, if you tried to improve your diet and exercise routine, it’s easy to be tempted by sweet treats and comfort food in the cold winter season, and it’s always easier to lay on the couch and take a nap rather than heading out to the gym for a workout!

There is one resolution, however, that you cannot afford to lose momentum on; if you made a promise to yourself that 2020 was going to be your best year yet, then you need to stay focused and motivated in order to make that wish a reality. And that means, utilizing marketing strategies that are proven to lead to financial success.

Here are the marketing trends for the new year and the new decade that can make your company more successful than ever:

Personalize Your Advertising
The amount of content available to internet users is truly astounding and borderline overwhelming. So much so that it is becoming increasingly easy to tune out generic ads that are irrelevant. The solution in 2020 is to create advertising that is personalized and truly speaks to an individual. This is a solution that truly is a win/win for both you and your customers; in fact, in a recent survey of 1,000 people, 90% responded that personalization is appealing, and 80% said they would be more likely to be loyal to a company that offers a personalized experience.

SEO Is Still Vital
While making sure your digital content has solid search engine optimization (SEO) strategies in place, being number one on a search engine result page shouldn’t necessarily be a business’ primary goal. This is largely the result of the growth of mobile and voice search; since people are constantly on the go, the way people are searching for what they need online is also shifting.

So, in 2020, you should not only focus on having solid SEO keywords on your website in order, but you should make sure your mobile site content is easily accessible to users who are looking for information fast.

Don’t Underestimate Video Content
Live videos on both Facebook Live and Instagram Live will keep your audience interested and watching approximately three times longer than recorded videos. Also, keep in mind that Facebook Live videos produce six times as many interactions than traditional videos posted on social media, and the daily watch time quadrupled in 2019 alone. This growth will only continue in 2020.

Having the right marketing strategies for your company can make all the difference between financial success and disaster. That’s where your experts at RDM Solutions come in. We will do everything to ensure that your brand is prominently visible to a wide audience. This commitment helps us provide the right solutions to meet your marketing needs, make sure your message is in the right place at the right time to increase new and recurring business, and help you continue to be successful! Call us today at 806.789.9765 to see how we can help you thrive.